Love ’em or hate ’em, jingles are effective for recall. In fact, I bet you can recall all 25 of the popular jingles that YouTube artist Grant Woolard has collaged together into this impressive earworm.
The piece, which is technically a quodlibet—a piece of music combining several different melodies, usually popular tunes, in counterpoint—is made all the more impressive because each jingle is played with an object representing the brand.
Woolard has been playing piano since age 7, but only started hammering out tunes with objects a year ago when he mashed up Lady Gaga’s “Telephone” and Katy Perry’s “Firework,” playing each tune with a telephone and a firework, respectively.
Woolard told AdFreak that he “wanted apply the same concept to jingles, which are easier to work with and more instantly recognizable.” But he is saddened by the fact that “this video is completely lost on my international audience. Even in countries where these products are sold, the jingles used to advertise them aren’t necessarily the same.”
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